Financial Intelligence

for boutique Pilates Studios

We turn numbers into a story. And a story into strategy.

Building from experience and created from both sides of the business: 20+ years in accounting and years spent building and operating a boutique Pilates studio.

At zerb, we believe financials should do more than sit in a report.

We bring together bookkeeping, studio performance, and real-world operating data to tell the story behind your business—where you’ve been, what’s happening now, and where you have the opportunity to go next.

  • We start with the numbers. Then we look at what’s behind them.

    Every studio is different. zerb looks at your pricing, payroll, capacity, utilization, expenses, and revenue together—not in isolation—to understand what’s actually driving your business.

    From there, we turn the numbers into clear, practical decisions: what to change, what to protect, where you’re leaving money on the table, and where there’s room to grow.

    No generic playbook. Just smarter decisions built around your studio.

  • Boutique fitness studio owners who want to build a stronger business.

    Whether you’re opening your first studio, trying to understand why a busy studio isn’t more profitable, or preparing for your next stage of growth, zerb helps you make decisions with the numbers behind you.

    We work with Pilates studios in the boutique fitness world —from independent owners and emerging studios to established businesses ready to optimize and grow.

    Starting. Growing. Optimizing. Scaling.
    Wherever your studio is today, we help you understand what comes next.

  • We start by understanding your studio—then we let the numbers tell us where to look.

    Every zerb engagement begins with a review of your business, your goals, and the financial and operational data behind them.

    From there, we identify the areas with the greatest opportunity and build a clear plan forward.

    01. Understand

    We get to know your studio—your model, pricing, schedule, team, goals, and challenges.

    02. Analyze

    We dig into the numbers, including revenue, payroll, expenses, pricing, capacity, utilization, and profitability to understand what’s actually happening.

    03. Strategize

    We identify what’s working, what isn’t, and where changes could have the greatest financial impact.

    04. Implement

    We turn those insights into practical decisions and an actionable plan for your studio.

    05. Optimize

    As your studio evolves, we use the numbers to measure progress, refine the strategy, and determine what comes next.